Mesh Marketing is an experience agency that specialises in developing and executing customised F2F brand experiences that drive results. Our team was approached by Miele, a leading manufacturer of premium household appliances, to help launch a National program, including a team of Field Sales Representatives and a team of demonstration specialists.  Our goal was to drive sales and increase market share by developing a comprehensive end-to-end retail program that showcased Miele's products in the most compelling way possible supporting strong sales sell-out.

To achieve our objectives, we worked closely with Miele to understand their brand, products, and target audience. We invested in extensive research to identify the best stores/locations and territory planning for the Field Sales Representatives and demonstration specialists. We recruited a team of sales specialists who were passionate about the Miele brand and products. We developed a comprehensive territory visitation and demonstration program that included product demonstration, displays, and training modules for store representatives. 

Our team executed the national program with precision and dedication, visiting stores across Australia and New Zealand delivering compelling product demonstrations highlighting the features and benefits of Miele's appliances. Our dedicated Miele Field Sales teams work closely with store managers to create eye-catching displays following each retailer planogram showcasing our brand product story. Through our partnership approach, we build strong relationships with store managers and sales associates, which accelerates Miele sell-out and increase market share.

Our National Miele program is a resounding success. We have doubled sales in stores where our demonstration specialists are present, increasing significant brand exposure and customer interest in Miele's products through experience and story-telling. Miele’s market share has increased in the category by our comprehensive approach to the programs, cementing their position as a leading brand in household appliances.